Product development by Elodie Ouedraogo for Bacardi
Concept
After previous successes of the Rum Room in Antwerp, Bacardi had the plan to once again open the doors of their popular Rum Room in Antwerp. Visitors could step into the world of premium varieties of the world's most awarded rum. The rums were available for sale in the gift store in an exclusive limited edition gift box.
In 2021, the gift box was designed by one of our talents, former Olympic champion Elodie Ouedraogo. Élodie gave the premium rums a touch of gold with an exclusive and limited edition 'Liquid Gold by Elodie' gift package.
Not only contained the package a premium aged rum, but some of the gift packages included a bottle dipped in 18-karat of gold. A gold-plated Bacardi bottle specially designed by Elodie, a true collector's item. In total, Bacardi gave away eight of these gold-plated bottles, and only after purchasing and opening the vacuum packaging, the winners were revealed.
This was a campaign that matched 100% with Elodie.
Activation with Bart Swings for Polytek
Polytek is the proud new partner of skater Bart Swings, and we launched this collaboration at Suikerrock.
Video series 'Los Het Op' by Linde Merckpoel
'Los Het Op' is a cross-media video series created by Linde Merckpoel where she tackles socially relevant problems of her community.
Product development by Elodie Eouedraogo for RainPharma
Elodie and RainPharma released GOODstuff together, a nutritional supplement.
Production of 'The Final Lap': docu-series about the Borlée brothers
The Final Lap is a unique docu-series we produced about the Borlée brothers and their last throw at an Olympic medal.
Collaboration between Jeroom Snelders and Catawiki
Cartoonist and TV personality Jeroom Snelders launched a special auction with prints and NFTs dedicated to his glorious 25-year career on auction website Catawiki.
Koen Naert as health ambassador in Kenya for Flamigel
Together with Flamigel, we highlighted Koen's passion for wound care on Kenyan soil.
Experiential marketing with the Borlées for Crelan
Crelan is the main sponsor of the Borlées and to activate this valuable collaboration, we organized a unique workshop which resulted in some nice content.
Employer branding campaign with Koen Naert for Top Motors
Koen Naert starred in a recruitment video for car dealer Top Motors, one of his partners.
Personal branding for triathlete Marten Van Riel
Together with design studio WeWantMore, we created a personal branding and visual universe for triathlete Marten Van Riel.
Ambassadorship of Elodie Ouedraogo for Lancôme
Elodie Ouedraogo is now a proud ambassador of Lancôme, a global beauty & skin care brand.
Activation 'The Riel Distance' with Marten Van Riel for Garmin
'The Riel Distance' is a mini video series for Garmin with ambassador Marten Van Riel.
Activation with Marten Van Riel for Toyo Tires
Toyo Tires (Benelux) has been a loyal partner of triathlete Marten Van Riel for many years and we got the chance to capture this collab on video.
Collaboration between KPMG and Ward Lemmelijn
Ward Lemmelijn has a valuable ambassadorship with KPMG. His winning attitude and use of innovative technology resonate with KPMG's DNA and values.
Collaboration between the Borlées and De'Longhi
The three Belgian Tornados Jonathan, Kevin and Dylan Borlée are diehard coffee lovers. So a collaboration with De'Longhi was written in the stars.
Collaboration between Playstation and Jeroom Snelders
Belgian cartoonist Jeroom Snelders designed a livery for Gran Turismo 7, PlayStation's new 2022 racing game.
