Activation with Bart Swings for Polytek
Concept
Polytek is an engineering company, and Bart Swings is studying to become an engineer, so the shared values and interests of both parties make the partnership credible and authentic. We wanted to give the launch an innovative touch that aligns with the engineering field.
That's why we came up with the following idea: Polytek is a partner of Suikerrock (a popular festival in Tienen), a cool place to announce the collaboration. Together with Polytek, we created a stage dedicated to Bart. There, we set up a large wall (3m by 10m) that, by the end of the festival, would become a full-fledged wish wall for Bart. Festival-goers could send in messages via a QR code, which were then printed live on the wall by a digital wall printer.
The design of the wall will feature again in the collaboration between Polytek and Bart—how exactly, you'll discover soon.
Media coverage
Both before and after the activation, national and regional media were informed through a press release. At the festival itself, interviews were arranged, which resulted in great media coverage.
Content
We also created our own content of the activation. This was shared on the social media channels of both Bart and Polytek, which generated additional attention.
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