Product development by Elodie Eouedraogo for RainPharma
Concept
When Elodie resumed running after her athletic career, she sought a suitable shake to aid in recovery. However, she quickly encountered a problem: existing recovery shakes on the market were often packed with sugar and contained few beneficial ingredients.
Driven by her personal need for a high-quality alternative to typical recovery shakes, we approached RainPharma. Working closely with RainPharma's Research & Development team, Elodie's extensive list of requirements and criteria was transformed into GOODstuff. This comprehensive nutritional supplement provides the body with all necessary nutrients after a workout and prepares it for the next challenge.
Design
As the nutritional supplement began to take form, Elodie also had a hand in its design. For her, aesthetics matter as well. One of her key requirements was ensuring that GOODstuff was effortlessly portable. The result? A chic, stylish box featuring 10 convenient portion bags, complemented by a sleek, matching shaker.
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